Digital marketing is one of the best methods to make people aware of your business and encourage them to buy the products and services you have to offer. But there are different types of digital marketing, and each one has its pros, cons, and key features.
Business owners and marketing teams need to be aware of the various types of digital marketing and understand how each one works. So, in this guide, we’ll take a closer look at the following three types of digital marketing: SEO, PPC, and social media.
Search Engine Optimization (SEO)
Let’s start with SEO. SEO stands for search engine optimization, and it’s one of the most popular and effective types of digital marketing in use today. As the name suggests, SEO is all about optimizing your content to appear in high spots in search engine rankings.
Google is one of the most-used tools in the modern world by people when they’re looking for products or services to buy, and the vast majority of people will simply search for a term and then click on one of the top results they find.
That’s why it’s so important to be among those top results, and SEO techniques involve using keywords and phrases, as well as the correct links, titles, alt text, and other features in your web pages and posts to help them rank higher.
SEO is a digital marketing method that provides organic traffic, which means that traffic is generated purely by the content of your pages and the algorithm of the search engine, without any payment or ad program being involved.
Pay-Per-Click (PPC)
Next, we have PPC, which stands for pay-per-click. The name of this type of digital marketing is quite self-explanatory, but here’s a quick primer: with PPC campaigns, you have to pay a small fee every time someone clicks on one of your ads.
So, you can set up a PPC campaign on a site like Google or Amazon, for example. This will produce ads that link to your product/service pages, usually at the top of search engine results, before all organic results appear.
You can also make PPC ads appear in other parts of a page, like a sidebar or at the bottom. When someone clicks on one of these ads, they’ll be redirected to your website or product page, where they might go on to make a purchase. Either way, you’ll have to pay for the click.
Unlike SEO, which produces organic traffic, PPC only produces paid traffic. You have to pay for the interest that your ads generate, but PPC campaigns do tend to bring faster results than SEO, so are favoured by many businesses.
Social Media Marketing
Finally, we have social media marketing. As the term implies, this kind of marketing is focused on using social media platforms like Facebook, Instagram, and LinkedIn to reach customers and generate leads and conversions.
When utilized properly, social media platforms can serve as powerful marketing tools, given their vast user bases, offering brands the significant potential to expand their reach and grow their audience.
Social media marketing can also take various forms, as you can run paid ads on sites like Facebook and Instagram, for example, or try B2B marketing on a site like LinkedIn or even use influencer marketing on a platform like TikTok to target younger generations.
This type of digital marketing is one of the toughest to master, as it can involve very different approaches based on your platform and the audience you’re trying to reach. But it can be very effective to build up a strong social media presence for your brand.
Final Word
If you want to grow your business, make sales, and generate profit, you have to be willing to invest in digital marketing. This is how you make people aware of your products and encourage them to buy from your brand.
As we can see, there are a few different forms of digital marketing to choose from. We hope that this guide has clearly illustrated the three main types of digital marketing, helping you understand how each form works and what it has to offer.
