Why Use an Agency to Manage your Google Ad Campaign?

Using Google Ads allows you to reach new customers online and increase the success of your website. An effective Ad campaign can make your online business exponentially more successful and profitable.

How can an agency help you manage your Google Ads campaign?

As simple as it may seem, running a successful advertising campaign with Google Ads takes a significant amount of time and effort. Hiring an agency to manage your Google AdWords campaign can optimize your results whilst saving you valuable time and money. The right web marketing agency can help you get the most out of your advertising with Google.

Effectiveness and Profitability

A certified Google Partner agency will have invaluable Google advertising knowledge. Google Ads is a fairly complex advertising system; it takes an expert to really make the most of it. An agency who specializes in this specific advertising system will be able to help you better optimize your results. By outsourcing your Google Ad campaign, you put your advertising in the hands of professionals who are specifically trained to maximize your profit and reduce your cost per acquisition, or CPA.

Save Time

Effectively managing a Google Ad campaign requires a significant amount of time and effort. The initial setup requires researching keywords, writing adverts, and finalizing your campaign settings. But your campaign doesn’t stop there. Even after your setup is completed, you will need consistent monitoring and management to keep your campaign effective over time.

An agency like The Three Marketers will take care of this for you. From tracking the effectiveness of keywords to the most profitable times and days for conversions, monitoring a campaign is an almost non-stop endeavor. An agency takes all of this off of your plate allowing you more time to better focus on your business.

Prevent Wasted Income

A huge number of companies unknowingly waste significant amounts of advertising money. Not knowing the ins and outs of Google Ads leaves you vulnerable to an ineffective and expensive campaign. Working with an agency who is knowledgeable about Google Ads ensures that you are getting the most out of every single keyword you use. Since you are paying for every word in a Google ad campaign, it is essential that each word counts.

Stay on Top of Google Ads Updates and Features

Google is always looking for ways to improve their advertising system. When a major change rolls out, the best way to stay ahead of the curve is to work with a Google-certified agency like The Three Marketers. If you aren’t fully aware of the changes constantly being made to Google Ads and how to best take advantage of them, your advertising campaign can’t reach its full potential.

At the end of the day, advertising is there to help make your company money. Working with the right Google ad agency can exponentially increase your profits, save you valuable time and money, and keep you on the cutting edge of advertising.

author avatar
Karine Kugler
Karine Kugler is an Online Marketing Expert, Premier Google Partner and founder of The Three Marketers Inc, a Calgary-based digital marketing agency that helps businesses GROW online through Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).

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