Nothing’s worse than visiting a brand you’re interested in only to find a confusing website. It looks outdated and feels so slow to navigate. And that frustration is enough for you to click away.
It’s not just you. Half of consumers say that their opinion of a business can be shaped by its website. So, designing a website isn’t just to look cool. It can drive your lead generation efforts and is worth investing in.
You might feel the pressure to make your website perfect, but the truth is that over-optimizing can sometimes do more harm than good. Your site doesn’t need to be flawless. What matters is making it easy to navigate with a clear design.
When visitors can find what they need without hassle, they’re definitely more likely to stick around and take action. If you’re ready to make your website work harder for you, we’ve got you covered.
Here’s our guide to boosting lead generation with great website design. Let’s jump right in.
User-Friendly Website Design to Drive Lead Generation
Websites need to be easy to navigate. That’s a non-negotiable. Around nine out of ten online users, so basically everyone, say that easy navigation is the most important feature of a website.
Easy navigation here means that your website is simple to use. Visitors should be able to find what they need without getting confused. You should structure your website so everything is intuitive. This makes the browsing experience better, and a great navigation experience is what keeps visitors engaged long enough to turn into leads.
Because on the flip side, poor navigation can drive visitors away. People will lose patience and leave if they see that your menus are cluttered and when links are broken. It looks amateur and can seriously affect your brand.
In such a competitive online market, your website is your storefront. Having a user-friendly interface is key to retaining visitors. Guide them toward taking the action that you prefer – make a purchase, sign up for a newsletter, or contact you for more information. That’s the power of a well-structured website.
Creating an Intuitive Navigation Experience
The way visitors experience your website can really affect your brand image. A clunky navigation system reflects poorly on your business. Providing a smooth experience, on the other hand, gives users confidence in your brand.
Here’s how you can make your website’s navigation experience go as smooth as butter:
Simplify the Menu Structure
“Why’d you have to go and make things so complicated?” goes that Avril Lavigne song. A cluttered menu is a big navigation turn-off. As tempting as it is to put everything, keep your menu simple.
Limit the number of categories and organize them neatly. Use clear and concise labels for each menu item, so visitors know what to expect just by the name.
Implement a Search Function
Some visitors prefer to search directly for what they need. Make that an option, too. A search bar is a great addition to your website especially if you have lots to offer. Make sure the search function delivers accurate results. Place it somewhere easy to see to increase the chances of them looking around longer.
Optimize for Mobile
Don’t forget about the phone users. More than half of all web traffic is done on mobile. Lots of people are browsing on their phones, and you don’t want to miss out on that potential. Remember that a navigation system that works well on a desktop might not translate to a smaller screen. Be sure that your website is optimized for all devices.
How to Organize Your Website Content Effectively
Organizing your content makes it easier for visitors to follow your website and find what they need. Here are some tips:
- Highlight Key Information: Important content needs to be easy to find. Place it on a high-traffic page like your homepage.
- Use Clear Headings: Break down your content into sections. Provide clear headings and subheadings so it’s easier for visitors to scan and find what interests them.
- Shorten Paragraphs: Keep paragraphs short and sweet. People don’t like reading long blocks of text.
- Guide Visitors Through a Logical Flow: Think of yourself as a guide. Lead users through your content in a logical order. Don’t leave them guessing where to go next.
- Use Visual Elements: Your website images are just as important as your design. Use icons and buttons to break up text and draw the user’s attention to what’s important.
With these, you’ll make sure your content is well-organized and easy to digest. This keeps visitors engaged and gets them to convert.
Power Up Conversions with Strategic Calls-to-Action
A call-to-action (CTA) tells visitors what to do next. It’s one of the most effective ways for turning visitors into leads.
But not all CTAs are created equal. An effective CTA needs to be compelling and placed in the right spot. Think of ways to stand out, like bold colours, larger fonts, or a unique button to draw attention. Just don’t go overboard. You don’t want your CTA to look out of place and tacky. Don’t forget to use words that give a sense of urgency. It’s a call for them to take action, after all.
Your landing pages, which highlight customer pain points, should always feature strong CTAs. After your customer reads about your product or service, they should easily see a button that says something like “Get a Free Quote” or “Contact Us Today.” It gives them that clear next step.
Putting CTAs on your website increases your chances of converting visitors into customers.
Boost Leads with Top-Notch Website Design
To stay competitive, your website needs easy navigation and a clear design. They can shape how visitors experience your website. This plays a huge role in converting them into leads.
Your website doesn’t need to be perfect – but it does need to be intuitive. This way, visitors can find what they’re looking for quickly and are more likely to take action.
Take your website up a notch with The Three Marketers. Established in Calgary in 2003, we offer top-notch online marketing services to businesses big and small.
Contact us today for more info. Let’s grow your business with a strong website.
