We can’t stress enough how much branding matters for your business. It isn’t just about making a great logo (as much as that counts, too); it’s about the story you tell and the trust you build with your audience.
Trust in a brand is powerful. Nearly nine out of ten people say they’re more likely to support and stick with a brand that feels authentic. When people believe in what you stand for, they’ll support you.
Remember that customers are quite savvy nowadays. They can spot inauthenticity from a mile away. Being real matters – so whether you’re just starting out or trying to figure out what’s missing from your brand, authenticity should be a top priority.
In this article, we’ll dive into why authenticity can make your business stand out. We’ll also cover the website elements that can help you create that genuine connection your audience craves.
Why Brand Authenticity Matters
Brand authenticity means that you’re being genuine and true to your values in how you present your business. This approach creates an honest and transparent connection with your audience so they know what you stand for.
You have to put yourself in the shoes of a regular customer – constantly being bombarded with options. Authenticity can set you apart by building business credibility online.
Here are some of the many benefits of brand authenticity:
â—Ź Builds Trust: Being transparent shows customers that you value honesty.
â—Ź Enhances Loyalty: People prefer to stick with brands that align with their values and feel relatable.
â—Ź Encourages Word-of-mouth: Authentic brands inspire customers to recommend them to friends and family.
â—Ź Attracts Like-Minded Customers: Your brand will naturally appeal to people who share your values, creating stronger connections.
â—Ź Boosts Reputation: Authenticity can position your business as a credible and trustworthy authority in the field, giving you an edge in the market.
In fact, 74% of consumers say brands that prioritize honest communication are more important now than before the pandemic. Being truthful and open is clearly one of the best ways for organizations to build trust with their audience.
Essential Elements to Build Authenticity
Your website is usually the first place where customers will interact with your business. To create an authentic connection, every element on your site should be able to reflect your brand.
Visuals that Showcase the Real You
Don’t underestimate the power of website images. Stock photos might be convenient, but they lack personality and can make your website feel generic. What you could do instead is use real photos – showing off your team, workspace, or products and services.
Putting authenticity to your visuals leads to a stronger emotional connection because they instantly tell a story about your business.
Tell Your Story Through Video
Stories are 22 times more memorable than just stating facts. We humans crave connection, and your brand can achieve that through effective storytelling. One effective way to do this is with your website’s videos.
Use videos to tell your story – whether it’s about your journey, your team’s passion, or what goes on behind the scenes. These more personal glimpses make your business feel more approachable.
Video content is also very engaging, making it easy to capture your audience’s attention and keep them engaged.
Blogging to Share Your Expertise
A blog can become your tool for establishing yourself as an expert. Authentic blogs resonate with readers because they provide value while also reflecting your unique perspective.
Written content on your website also draws in prospective customers who are searching for solutions or information online. This way, you can become a go-to resource. Consistent and genuine blogging builds a loyal audience.
Personal Touch with Live Chat
Customers appreciate quick and personalized support. Live customer chat is the ideal way to provide real-time assistance while adding a human touch to your website.
Unlike automated bots, which have also gained popularity, live chat with real team members helps customers feel seen and heard. It shows that you’re available and willing to help. This also fosters trust and improves their overall experience with your business.
Real-time Social Media Feeds
Do you have active social media pages? Embedding your social media feeds on your website can add an authentic layer of interaction.
Instead of forcing customers to find you on external platforms, embedding socials on your website conveniently shows visitors how active and engaged your brand is while also giving them a sense of your personality.
Displaying user-generated content, such as customer photos or reviews, adds credibility as well. Social media feeds keep your website dynamic, encouraging visitors to return.
Building Trust with Testimonials
Nothing builds trust quite like hearing from other customers. Genuine testimonials and case studies highlight your customers’ real experiences, and these can provide insight into the impact your business has made.
There are different ways to ask for reviews, but you can start by asking customers directly. Use follow-up emails, surveys, and social media. Make it easy for them to leave feedback by providing clear instructions or links.
Once you’ve gathered feedback, feature these testimonials clearly on your website to boost credibility.
Online Marketing Made Authentic with The Three Marketers
The market is overflowing with choices, and authenticity is the secret ingredient to make your business rise above the noise.
By incorporating genuine visuals, sharing your story, and building trust through testimonials and real-time interactions, you can create a brand that resonates deeply with your audience.
Ready to step up your brand? The Three Marketers bring your business to life authentically. We offer tailored digital marketing solutions for businesses in Calgary, across Alberta, Canada, and beyond. Contact us today, and let’s start building your brand to stand out for all the right reasons.
