The popularity of online video is growing at a tremendous pace and by 2020; video is estimated to represent 82% of all internet traffic. Whether they’re searching for how-to videos or product reviews, consumers are starting to rely more and more on online videos to search for information and advice before making a purchase decision. Let’s see how investing in a video can help your business grow online:
Increase Exposure
Uploading a video to YouTube gives you easy access to a huge potential audience. With more than 1.8 billion logged-in users each month, YouTube is the largest online video site and the second most popular search engine in the world after Google. According to ComScore, YouTube reaches 84.5% of online Canadians monthly. With proper optimization techniques, your YouTube video on can also rank in Google Search. Since its acquisition of YouTube, Google’s algorithms favor video content as they are well aware that many users now get their information from videos – and not just text-based websites.
Build Trust
A video can tell the story of your business and what makes it unique. If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand awareness or driving sales will likely be looked over in favor of those that provide the viewer with some actual value for their time. The best video content tells stories that connect with the viewer, something that they can relate to. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.
Get Your Message Across
Corporate videos incorporate both visual and audio elements, which help effectively communicate a message. Audio-visual communication improves the ease of conveying important information and makes it easier for people to retain that information. Video hosting websites like YouTube can make it easier to get your message across to millions of viewers through the power of social sharing. Unlike traditional media (TV, radio, newspapers, etc.) viewers can share your videos with their friends and family with the simple click of a button. Thanks to cooperation between video sharing sites and social media platforms, viewers can share videos from sites like YouTube directly to their preferred social media platform, allowing your message to travel even further. The publicity generated by a popular video being shared across different social media platforms can dramatically increase your brand awareness and best of all, won’t cost you a penny! The social sharing aspect of videos is a huge marketing asset that can be taken advantage of with the right video campaign.
Fight Banner Blindness
How many times have you scrolled past text or image banner ads? We’ve become so accustomed to seeing advertisements as part of our daily web browsing that some of us have even started to subconsciously block them out – a phenomenon known as banner blindness. Video marketing is different in the sense that you’re able to target both the eyes and ears of potential customers. When viewers are watching and listening to your video, they’re actively engaged and thus, more likely to take action. No matter the end goal of your advertising campaign, videos allow you to counter banner blindness and in turn capture a wider audience, giving you a huge competitive advantage.
Video can help businesses grow in so many ways, including but not limited to retention of existing customers, acquisition of new customers and brand building. Contact us today to find out how a tailor-made video marketing strategy can help your business grow.
- Source: Cisco Visual Networking Index: Forecast and Methodology, 2016–2021.
- Source: YouTube Internal Data, Global, March 2018
- Source: YouTube
