Online Marketing Strategies

Despite its initial unfavourable reputation, Apple Maps has come a long way to becoming a valuable navigation tool. Today, it offers significant benefits for many businesses. With real-time [...]

Acquired by Facebook in 2012, Instagram is the world’s most popular photo and video-sharing social media platform. With over 500 million active daily users, the platform’s main purpose is to [...]

There is power in insight. Google Analytics 4 (GA4) is the latest free service from Google that provides statistics and information on website traffic, conversions, and other important data for [...]

Customer pain points are essentially any problem customers are looking to solve. If you want to be successful when selling a product or service, understanding and addressing your customers’ pain [...]

Built with businesses in mind, WhatsApp Business is a free app that makes it simple for businesses to engage with customers, showcase their products and services, and answer customer questions. [...]

If you’ve done some research on online advertising, chances are you’ve come across two of the most common options: Google Ads and social media ads. But which one is better for your business? [...]

With both English and French having official federal status throughout Canada, it makes sense to advertise your products or services in both languages. Yet so many Canadian businesses lose out on [...]

Performance Max campaigns, Google’s latest addition to Google Ads, is taking the world by storm and raising marketing experiences and capabilities to new heights. Harnessing the latest in both [...]

If you run a business that relies on customers purchasing your products or services, chances are you already have a basic idea of the buying cycle. What you may not realize, however, is that each [...]

In today’s digital age, any business that relies on the sale of a product or service to consumers without an eCommerce website in 2021 is seriously missing out. With online spending in Canada [...]