Online Reputation

Trademark scams are a growing concern for businesses and individuals in Canada. Fraudsters are targeting trademark holders with deceptive notices, demanding payments or requesting sensitive [...]

It’s easy to think that you should focus solely on online marketing because of how digitally oriented the world is today. These digital marketing strategies might seem easier to measure and [...]

We can’t stress enough how much branding matters for your business. It isn’t just about making a great logo (as much as that counts, too); it’s about the story you tell and the [...]

There’s nothing like getting the first positive online review for your business. It’s a simple nudge, a reminder that the hard work you and your team have been putting in is paying [...]

With hundreds of thousands of brands today, everyone’s competing for a customer’s attention. This is why customers have become so much more picky about the ones they choose to [...]

Reviews are part and parcel of running a business website. With competition so fierce nowadays, businesses of all shapes and sizes rely on online reviews to help persuade consumers to choose [...]

77% of internet users read blogs. A well written blog can increase traffic by up to 120%. 57% of companies with a blog have acquired a customer from their blog.* Part of the territory of being a [...]

To reply or not to reply?  That is the question many business owners contemplate when faced with bad online customer reviews.  On the one hand, they feel that a response is needed to defend what [...]