Pay-Per-Click Advertising

Performance Max campaigns, Google’s latest addition to Google Ads, is taking the world by storm and raising marketing experiences and capabilities to new heights. Harnessing the latest in both [...]

Businesses of all shapes and sizes all across the globe depend on digital analytics tools to power their digital marketing efforts and better understand their customers. However, one major [...]

If you’re like most businesses, your main goal for advertising on Google is to increase sales while keeping advertising costs to a minimum. While to many this may seem like a daunting and [...]

Digital marketing is the fastest growing segment of the marketing industry, but the sector goes far beyond simply Facebook and Twitter. For B2B sales professionals, a great deal of use can be [...]

Using Google Ads allows you to reach new customers online and increase the success of your website. An effective Ad campaign can make your online business exponentially more successful and [...]

Google Ads is a powerful way to increase the traffic to your website, to market your products and to generate sales.  This type of Search Engine Marketing (SEM) is based on a ‘Pay-Per-Click’ [...]

Getting your website seen in Google’s results is never easy. The algorithms are top secrets which Google never release, therefore ensuring your SEO practices are always first class is a priority. [...]

Google has recently revamped their Remarketing Lists for Search Ads (RSLA) through Google Search rather than Google Display. RSLA brings old marketing tricks from physical stores online by [...]