A website is like a sandwich. A good coding structure is like artisan bread, holding everything in place. But what is the meat? Content.
Alongside eye-catching web design, there should also be compelling original content to bring to the table. And you can do this by unlocking the potential of blogging.
It’s easy to think that blogging is only for influencers, but you can use it for your business, too, regardless of your industry. Businesses that blog generate twice as much email traffic as those that don’t. It’s that powerful.
Got your attention? Find out how blogging works for your business and how to utilize it to attract more customers. Let’s dive in.
The Idea of Blogging for Your Business
Are you a business that has some insights that you want to share? Or someone who wants to inject a little pizzazz into your brand? Try out blogging.
Blogging for your business is a content marketing strategy where you create a dedicated article platform. You then use this platform to engage with your audience and encourage more meaningful interactions. Remember that engagement can make all the difference in driving website traffic.
You can use blogging to answer questions and concerns. Share your interests and ideas. Make it educational. Make it fun. The possibilities for building your brand through blogging are basically endless.
Ways Blogging Can Get You More Customers
Return on investment from blogging can take half a year or even more. But while the fruits of your labour won’t happen overnight, the results are well worth it – possibly even lasting longer than what traditional paid ads provide.
Boosts Your Website Traffic
From the outset, you immediately stand out from the competition that doesn’t blog. Blogging is a gateway to draw in visitors interested in your topics. These are your potential customers.
You can then maximize the potential of your blog site by adding strategic calls-to-action (CTA). CTAs can help you direct customers to your products and offers, and even on landing pages that lead to conversion.
Once you generate leads, you can nurture them with your content while still having the chance to gain more. It’s like hitting two birds with one stone.
Establishes a Niche Authority
Consistency pays off. Don’t just blog well. Blog often. Consistent blogging can help you establish authority within your industry or niche.
Don’t forget to create informative, high-quality content that can gain trust and credibility with your audience. Adding an author bio box helps with this, too. Trust is a major requirement for buying from a brand, with eight out of 10 customers admitting it is important to them.
You can also use blogging for your search engine optimization (SEO) strategy. Add new content to your website regularly, but include relevant keywords to improve your website’s visibility in search engine results pages (SERPs).
Allows You to Engage with Your Audience
There are many ways to keep your audience engaged with blogging. You can share some really useful stuff to gain authority. You can provide a solution, which is your business, to their problems. You can even join in the party with some viral content.
Now that your audience is all fired up, you can encourage interaction through comments and questions on your blog posts. Strengthen the bond that you have with your audience with forums. Consistently engaging also reminds new visitors that they’re welcome.
Integrates with Social Media Marketing
Want an easy boost to your social media marketing? Add a share button to your blog site. But you can also make posts that link your blog posts to your social media platforms for even more traction.
Combining social media with blogging creates a stronger online presence. Just be sure that you choose the right platforms. They should be popular with your target audience to maximize the impact of your content distribution strategy.
The Three Marketers for Quality Content, the First Time Around
Blogging can draw in prospective customers. There are also a lot of other opportunities you could tap into with blogging, from building your brand to maximizing your reach across the board.
It can be a hassle, though, especially with all the SEO work and trying to stay consistent. That’s where we come in. With The Three Marketers on your side, we can amp up your online strategies. Let’s increase your online presence and drive quality traffic to your website or app with ease. Contact The Three Marketers today to get started!
